The Best Financial Care for your Best Friend

Our Values: 

These serve as guidelines for our conduct and decisions as we work toward our vision.

  • Equity, Diversity, and Inclusivity — Tails of Help values diversity and inclusion, and is committed to a respectful and inclusive workplace, and pleased to consider and welcome people of all gender identities, racial or ethnic identities, persons with disabilities, etc. to use the Tails of Help aid program, volunteer with the organization, or serve as leaders for organization’s teams or board members. We are committed to creating a strong culture of belonging and accessibility, where everyone feels welcome, and can thrive as their authentic selves.

  • Service — our focus is on those that we serve, and we strive for excellence through continuous improvement and evaluation.
  • Caring — we are committed to serving with empathy, compassion, and understanding.
  • Respect — we are committed to serving with consideration and respect.
  • Responsiveness — we strive to be accessible, flexible, transparent, and to demonstrate a sense of urgency in our resolve and decision making.
  • Integrity — we are committed to act in an ethical, honest manner.
  • Accountability — we are committed to achieving, measuring, and reporting our activities, and to using donor dollars wisely.
  • Collaboration — we are committed to effective partnerships with our stakeholders and cooperation with other organizations toensure that our efforts are complementary rather than competing with theirs.


Our Vision: 

A future where essential health care for companion animals is accessible to all.

Our Mission:

Tails of Help is a registered charity dedicated to keeping Alberta pets healthy and with their families — through education, and financial aid to provide veterinary care for pet owners in need.


  • Provide financial support for essential veterinary treatment of companion animals in the care of  individuals of low income or with qualified financial need.
  • Promote animal welfare by providing education and information to the public  about the care of their companion animals.

Frequently Asked Questions

Tails of Help benefits Alberta pet owners and their animals and is supported by Alberta veterinary practices, veterinarians and animal health technologists who frequently encounter the situation where animals are surrendered or euthanized due to an owner’s limited financial resources.

Tails of Help charitable activities will be delivered through participating Alberta veterinary practices. Veterinarians and animal health technologists are essential to program success. As well, Tails of Help encourages ABVMA members, animal rescue and shelter groups to become involved as volunteers in the Tails of Help activities with respect to education, and the reduction of root causes leading to forced and unnecessary surrender or euthanization of pets due to an owner’s financial hardship.

Tails of Help has the objective to provide assistance to the Alberta pet owner facing financial hardship whose companion animal is ill or injured and requires essential veterinary care. Tails of Help also strives to educate the public on the cost and responsibilities of pet ownership, including disease and injury prevention. The goal is to help reduce the burden on animal shelters, humane societies and social services in the province by keeping pets healthy and with their loving families.
Too many Albertans are forced to give up a family pet because they can’t afford needed health care.

When financial hardship strikes, ill or injured animals are often left untreated, suffering, surrendered, or even euthanized.

Tails of Help strives to reduce the burden on animal shelters, humane societies and social services in the province by keeping pets healthy and with their loving families.

When you give, you can be assured your dollars are being used effectively to keep pets healthy and with their families. Tails of Help collaborates with participating veterinary clinics to determine medical need for the pet and financial need of the owner. This ensures that charitable activities serve qualified recipients with pets that face a good prognosis for recovery and treatment.

Tails of Help will be measuring results in this program and will report back to donors. We have developed rigorous standards of excellence for performance in all aspects of our operation as a registered charitable organization.

We support Albertans that own companion animals and who are below certain financial thresholds. Participating veterinary clinics are all members of the Alberta Veterinary Medical Association.
During the start-up of this foundation, the initial costs (for CRA registration, website development and materials to promote awareness of our organization and for initial fundraising activities) were generously funded by private foundations, individuals and certain associations interested in supporting this initiative. The ABVMA has also generously provided certain resources at no material cost to its members and have engaged key veterinary members, with a passion to develop this worthy activity, to support an orderly and successful start-up of this foundation. It is our objective to keep all related administration costs below 20 per cent of the total funds raised in our first year of operation and to reduce this percentage as we develop our capacity and capability in the organization. For comparison, the Canada Revenue Agency (CRA) considers 35 per cent to be an acceptable standard.

If you have any other questions, please contact us

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Expert Advice

Essential Care

We provide financial support for essential veterinary treatment of companion animals in the care of individuals of low income or with qualified financial need.

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